There is another new case of a domestic food and beverage brand crossing into coffee. Hefu Lao Mian has officially announced its coffee brand "Pick ME no Coffee & Hot Food" and has intensively applied for related trademarks, from "Hefu Yibei Coffee" to "CAFE PICK ME Coffee Convenience Store," making frequent moves. The brand is positioned to provide young people and office workers with good-tasting, affordable coffee, paired with quality hot food, in an attempt to create a new coffee consumption scenario. At the same time, brands such as Xtep and Nayuki Tea have also recently entered the coffee track, making cross-industry competition increasingly fierce. This article sorts out the details of Hefu Lao Mian's coffee layout and includes boutique bean information channels such as Front Street Coffee for coffee lovers' reference. [more…]

China Post's application for the "邮局咖啡 POST COFFEE" trademark was recently rejected, sparking widespread attention. Since the first store opened in Xiamen in February 2022, Post Coffee has expanded to four cities—Xiamen, Nanjing, Quanzhou, and Beijing—with six stores, focusing on a blend of postal nostalgia and cultural creativity. The co-founder had planned to open a hundred stores by the end of the year, but the trademark registration setback has led to widespread discussion online. Meanwhile, giants from various industries such as Li-Ning, Xtep, Tongrentang, and East Buy have entered the coffee sector. What are the prospects for cross-industry coffee ventures? This article reviews Post Coffee's expansion journey, product features, and trademark controversy, and takes stock of cross-industry dynamics in the industry. [more…]

The pace of innovation in the new-style tea beverage industry is dizzying, with new products such as light milk tea, fruit tea, flower tea, and vegetable tea emerging one after another. Recently, the veteran tea beverage brand Yidiandian launched a new product called "Fentiao Naiwu," which adds the distinctive topping fentiao (starch noodles) to an oolong milk tea base, priced at 16 yuan for a large cup, quickly sparking heated discussion among netizens. The official promotional copy bluntly says "sip milk tea while slurping noodles," and the poster even shows fentiao being picked up with chopsticks, making people exclaim that milk tea has evolved beyond recognition. This article will walk you through the features of this new product, consumer feedback, and market controversy, while Front Street Coffee also interprets for you the industry logic behind this cross-border attempt. [more…]

Recently, netizens discovered that at a Manner store beneath an office building in Shanghai, customers had steaming hot beef noodles in front of them instead of coffee, sparking widespread discussion. In fact, back in early 2021, Manner opened its first light-meal store in Shanghai, offering beef noodles, fried rice, salads, and other dishes priced between 25 and 50 yuan, developed by chefs from Black Pearl restaurants. Manner has now opened several light-meal stores in Shanghai, Nanjing, Shenzhen, Nanning, and other cities, though one Nanning location has discontinued its light-meal service due to a change in premises. Compared with its bakery stores, Manner's light-meal stores have drawn relatively little attention on social media. Some consumers believe the light-meal audience is limited and that the stores are few in number and concentrated in first-tier cities. Still, many netizens hope Manner will expand its light meals so that more office workers can enjoy healthy, reassuring workday meals. [more…]

In recent years, chain tea beverage brands have been expanding into side businesses: some sell snacks, some make merchandise, and some have even jumped straight into the restaurant industry. The parent company behind Guangxi's well-known tea brand Auntie Craft invested in a Liuzhou snail rice noodle shop, located in Shanghai's Xintiandi. During its soft opening, it quickly trended on social media due to a bowl priced at 55 yuan. Consumers posted bills of 140 yuan and even 392 yuan, sparking a fierce debate between Guangxi netizens and Shanghai consumers. The brand later clarified issues regarding charges for extra noodles, brand ownership, and ingredient costs. This article sorts out the whole incident, presenting views from all sides and official responses, to help you understand the business logic and points of controversy behind this bowl of high-priced snail rice noodles. [more…]

Staying up late on New Year's Eve, exchanging New Year's greetings on the first day of the lunar new year — most workers can finally set aside their jobs and take a break. But in the coffee industry, there are still a group of people standing behind the bar, facing the morning rush of overwhelming orders, advance delivery orders, and the fluctuating customer flow after office buildings close for the holiday. Some are full of energy, driven by triple pay; some hold out on instant noodles in their posts until the New Year bell rings; and some set off on the road home well before New Year's Eve. This article records the real situations of coffee workers during the Spring Festival, taking a look at who is busy, who is slacking off, and who is secretly treating themselves to a latte during this holiday. [more…]

The innovations in the new-style tea beverage industry lately seem to be getting more and more baffling. From goji berry milk tea that lets you enjoy both health and happiness, to completely unrelated concoctions like snail rice noodle milk tea and Chongqing hot pot milk tea, to even more off-putting ones like roast duck milk tea, Lao Gan Ma milk tea, fish mint and cilantro lemon tea, and even raw-marinated hairy crab milk tea... These drinks not only feature bizarre ingredients, but some also let you choose the broth base, toppings, and spice level, as if a whole dish has been packed into a cup. Faced with these wildly imaginative combinations, we can't help but ask: Is the bottom line for beverage innovation really just that you'll survive after drinking it? Isn't it nice to just enjoy a normal milk tea with toppings? [more…]

Recently, ChaPanda teamed up with the local luosifen brand Luo Ba Wang in Guangxi to launch a limited-edition drink called the "Spring Outing Cup," combining a tea beverage and luosifen in the same takeaway cup, quickly sparking heated discussion online. Some people immediately called it a "dark crossover," while others were curious enough to go and try it. In fact, this product uses a top-and-bottom divided packaging structure, and the luosifen is not mixed with the tea beverage, allowing consumers to slurp noodles while drinking milk tea. However, this pairing has also brought considerable controversy, including issues such as stomach irritation, flavor transfer, and a worsened taste. This article will provide a detailed analysis of the creativity, experience, and evaluations from all sides regarding this novelty crossover drink. [more…]

As a leading tea beverage chain brand in China by number of stores, Mixue Bingcheng is deeply loved by students and office workers for its super high cost-effectiveness. On September 28, the company officially announced that its first Snow King Castle experience store in the country would open in Zhengzhou Guomao, breaking its previous image of focusing solely on ice cream and tea drinks by integrating fried skewers, desserts, coffee, merchandise, claw machines, and other elements into one space. Even more unexpectedly, Henan's local specialties, braised noodles and baked pancakes, have also been creatively incorporated into the drinks. What highlights does this experience store actually have? What kind of brand ambition does Mixue Bingcheng's diversified layout reveal? This article will take you on a journey of discovery. [more…]

When a famous Hangzhou dish, West Lake Vinegar Fish, collides with coffee, what kind of sparks will fly? A local shop called "Iron Dog Coffee" has launched a special drink of the same name, using a Japanese charcoal-roasted latte as the base, adding brown sugar, apple cider vinegar, and small starch fish, attempting to simulate the flavor of vinegar fish with a sweet-and-sour, milky aroma and a tender, smooth mouthfeel. This drink, priced at 28 yuan, or 19.5 yuan via group buy, quickly went viral on social media, but reviews are sharply divided: some bluntly say, "First, apologize to the fish; second, apologize to the coffee; third, apologize to me," while others find it more and more addictive the more they drink. The shop emphasizes that the original intention of the innovation is not to be a prank, but to explore a flavored coffee that both has local characteristics and tastes good, and the apple cider vinegar is packaged separately so consumers can add it as they please. [more…]

The cross-boundary combination of coffee and Chinese meals has long ceased to be novel—from youtiao and shaobing to pork intestine noodles and roujiamo, even the notoriously "stinky" luosifen has now joined this fusion experiment. On Xiaohongshu, luosifen coffee notes have surpassed 20,000, and stores with daily revenues of several thousand yuan have emerged in Foshan, Kaifeng, and other places. Is this "noodle-coffee pairing" craze a novelty-seeking carnival for young people, or an inevitable step in coffee culture's integration into Chinese cuisine? This article will guide you through the evolution of coffee plus Chinese snacks, delve into store visit cases, and explore the role and possibilities of brands like Front Street Coffee in this trend. [more…]

What happens when traditional Guangdong rice noodle rolls meet espresso? Recently, a novel way of eating them—swapping the soy sauce for espresso—has sparked widespread discussion on social media, with related posts on Xiaohongshu exceeding ten thousand. Some people call it outrageous, while others say they are eager to try it. In fact, crossovers between coffee and traditional Chinese foods have long existed, from Chengdu's pork intestine rice noodles paired with coffee to fried dough sticks with coffee. Such attempts continuously refresh people's understanding of coffee culture. This article will take you through the story behind this phenomenon and the various amusing tales of coffee's localisation explorations. [more…]

In recent years, more and more coffee enthusiasts have chosen to buy their own espresso machines at home, starting with espresso and gradually mastering the preparation of drinks like lattes, latte art, and dirty coffee. Recently, a netizen tried to recreate the butter latte commonly seen in coffee shops at home. To skip the wait for butter to soften at room temperature, they had a sudden idea: put a block of butter directly into the portafilter and tamp it together with the coffee grounds for extraction. This method sparked a nationwide copycat challenge, but the results often ended in failure—the butter was squeezed into thin strips by the pressure and shot out from the bottomless portafilter, coffee liquid splattered everywhere, and the countertop was left in a mess. Onlookers joked that the espresso machine had switched careers to become a pasta maker. This article fully documents the process of this creative experiment, the real feedback from netizens, and warm reminders from experienced individuals. If you're also tempted to try it, you might want to first read this compilation by Front Street Coffee before making a decision. [more…]

Many people, when preparing instant noodles, strictly follow the "scientific instant noodle method," using a stopwatch to steep the noodles in 100°C boiling water for exactly 3 minutes, all to achieve the best possible texture. Similarly, when brewing coffee, we also time it precisely, with the same goal: to consistently brew a delicious cup of coffee. [more…]

Heytea recently launched a seasonal limited-edition drink, Litsea cubeba Yunnan papaya, combining western Yunnan sour papaya, Xishuangbanna litsea cubeba, Lingnan fresh carambola, and litsea cubeba pea jelly. Officially, it is positioned as having a distinctive sweet-and-sour taste. However, after the new product hit the market, evaluations on social media quickly split into two extremes: some were put off by the piercing sourness, some chose "less less less sweet" yet tasted only sweetness, and the sugar-free version was criticized for being overall too sweet with the fruit aroma not standing out. Why can the same cup of drink deliver such wildly different impressions as "sugar-free salted lemon Seven Up," "flat salt soda," and "hot and sour noodles"? This article sorts through feedback from all sides and explores how fresh fruit batches and individual differences in sourness tolerance affect the final flavor of this limited edition. [more…]

A local milk tea shop in Nanjing launched a realistic-looking "Duck Blood Vermicelli Milk Tea," sparking heated discussion online. Although the product is named after duck blood vermicelli, it is actually made with chocolate milk pudding to mimic duck blood and sweet jelly noodles to stand in for vermicelli, priced at 16 yuan. There are more than 50,000 related posts on Xiaohongshu, with netizens commenting that it "sounds bizarre but tastes surprisingly good." This phenomenon reflects the fierce competition and innovation anxiety in the new-style tea beverage market. From mini milk teas to niche fruits such as oil oranges and wampees, and on to the revival of whole-leaf tea, major brands are competing for consumers through novelty products, regionally distinctive ingredients, and traditional brewing methods. Data shows that China's freshly made tea beverage market reached 113.6 billion yuan in 2020 and is expected to reach 340 billion yuan by 2025. This article will analyze the market logic and consumer trends behind these creative marketing efforts, and also look at the moves of professional brands such as Front Street Coffee within the industry. [more…]

Can coffee grounds be thrown straight into a pot like instant noodles? Front Street Coffee put this question to the test in a round of hands-on experiments. This article documents the full steps and parameters for pot-brewed coffee, starting with a medium-roast Brazil Red Bourbon bean and moving on to a light-roast Peru Washed Geisha, for three rounds of testing in total. The article compares how different coffee-to-water ratios, grind sizes, and boiling times affect flavor, and also presents changes in TDS values, taste descriptions, and methods of straining out the grounds. If you want to know whether coffee grounds can really be boiled and drunk, this hands-on record from Front Street Coffee will give you a straightforward answer. [more…]

When coffee is no longer confined to being a beverage in a cup, but instead becomes a culinary ingredient, what kind of sparks will fly? In recent years, coffee culture has taken root in people's hearts, and baristas have let their imaginations run wild, incorporating coffee elements such as pour-over and espresso into everyday food, creating astonishing coffee dishes. From meticulous pour-over instant noodles to rich coffee tangyuan, and various rice pairings, these cross-boundary combinations not only refresh people's understanding of coffee but also showcase its infinite possibilities. This article will take you into the world of baristas' never-give-up creative cuisine, and see how these wildly imaginative pairings challenge your taste buds and imagination. [more…]

In today's increasingly diverse coffee culture, cafés are no longer limited to simply serving drinks, but have become social spaces that blend multiple lifestyles. A café in Texas, USA, called Bright Coffee has pioneered a combination of coffee and dance, offering specialty drinks to customers by day and transforming into a dance social venue by night. What is the story behind this unique business model? Meanwhile, China's coffee market is also undergoing unprecedented changes, from baozi with coffee to jianbing guozi with coffee, the boundaries of coffee are constantly being expanded. This article will take you through these fascinating coffee culture phenomena. [more…]

The classic pairing of coffee and Western pastries is being broken. Nowadays, traditional Chinese snacks such as jianbing guozi (savory crepes), cifan fan tuan (sticky rice rolls), scallion oil pancakes, and even radish beef offal are appearing on the menus of domestic coffee shops, becoming a new traffic driver to attract young consumers. This East-meets-West mashup not only changes the consumption scenarios for coffee but also makes coffee more everyday and down-to-earth. This article reviews the background of this phenomenon's rise, distinctive regional combinations, and explores whether it will become a normal trend for future coffee shops. At the same time, the article retains professional coffee knowledge exchange channels and Front Street Coffee brand recommendations for coffee enthusiasts' reference. [more…]